Here at Basileia Marketing, we try to stay abreast of the latest tools, strategies, etc., that will help business owners and entrepreneurs succeed in their endeavors. We also keep our ears to the ground about news items that will affect businesses as well. This is one of those.
The Wall Street Journal recently reported that the FCC is proposing rules that that would explicitly allow broadband suppliers to favor businesses that pay for faster pipes. Can you say "disaster in the making"?
Here is an article that explains what all this means, how it will affect small businesses, and more importantly, what you can, and need to, do about it.
Click here for the article
The shining star of the age of the Internet is fading. In its place the blazing star of the Mobile Age is rising. In the 90's (after Al Gore created the Internet), businesses that didn't quickly make the transition to utilizing the World Wide Web (business web sites) found themselves quickly being marginalized and iirelevant to their customers. Likewise today, having a branded mobile app has proven to presently be the most powerful tool you can have at your disposal as a small business owner. If you haven’t developed an app to offer to your customers yet, you are running the risk of missing out on something truly lucrative, and potentially losing customers to your competition.
Statistics don’t lie. As of January of this year, 58% of all Americans own a smart phone and 42% own a tablet. The majority of those using these media devices say that most of their time was spent using mobile apps. Today, people are using branded mobile apps for everything, from posting on social media sites, to shopping, making appointments, watching TV, playing games, and much more. Regardless of the type of business you have, developing an app to offer to your customers is an idea whose time has come.
Things To Remember When Developing Your App
First, make sure your app is easy to understand and easy to navigate, and offers a simple, enjoyable experience for your users. Have your most crucial business, product and service information handy, include offers and mobile loyalty features front and center, search options, blogs and more right at the forefront, and easily clickable. If your app users can get in and out of the app quickly, while gaining value and achieving what they want/need, they’ll be more likely to revisit your app often.
Second, use your app as the primary vehicle to stay in touch with your customers. Don’t harass them by constantly barraging them with message, of course, but do keep in consistent contact with them about incentives, coupons, deals, specials and other perks you have to offer them. I would also suggest using geofencing to help you with more location-based communications.
Lastly, make sure you have simple contact info and clickable links to where your users/customers can easily get in touch with you via email, private message or phone. The app should make the customer feel that your business is more accessible, not less.
More than likely, your competition already has a mobile app, or is in the process of getting one. Don't be left behind, make the transition into the profitable mobile age today!
I bet you are a lot like me, you know, somewhere in your home you have a drawer devoted to a stack of restaurant menus so when it’s time to feed your hungry horde, you can pull them out and try to figure out what to go out and get. But the stack of menus sometimes is more frustrating than fulfilling, aren't they? You try to call in your order but the number doesn’t work, or the line is busy, or your menu is outdated - all the prices have changed. makes you crazy sometimes, doesn't it?
Well, you aren’t alone, more and more restaurants are catching on to this. They are only one of the growing number of industries that are making the transition into the 21st century by joining the app revolution so they can better serve their patrons by offering mobile apps to make their experience more of a pleasant one.
Did you know that recent studies have shown that restaurants who do not have mobile optimized websites or mobile apps that offer mobile ordering are actually losing money?
It's time to change the way you do business, by upgrading your business with a mobile app, because if you don't, your competition already is, which means they are making higher profits, while the longer you put it off you are losing money.
Restaurants With Mobile Apps Make Ordering Easy For Their Customers
Offering an app and/or mobile optimized website for your restaurant is just good business sense. Statistics show that customers order more, and more often, from businesses that offer apps.Customers say that having a menu at their fingertips makes it easier for them to browse items and order more food. Not only can they easily place orders, they can customize their orders, request extra items, and doing all of that is much easier than having to place a phone call and try to place an order over the noise and busyness of a loud restaurant.
Let's talk old school for a moment. I know you may find this hard to believe, but there are still restaurants that flush their profits down the toilet by spending inflated prices to print menus, brochures, posters, etc., only to have to do it again in a number of weeks or months. Is that really a good use for your hard earned money?
When your restaurant has a mobile app, you can easily update your menu, post about specials, offer two for one deals or other promotions, loyalty incentives and rewards programs, special events, and more. Your customers will thank you for making it so they never have to worry again about ordering an item that is out of stock or no longer on the menu, because the app will always be updated. They can also see pictures of the food they are ordering, so they know exactly what they are getting. This will reduce the number of customer complaints you receive.
There Are Many Other Advantages To Offering Your Customers A Restaurant App
Customers can make reservations through the app, which will save them (and you) precious phone time. It also eliminates the possibility of errors or over bookings.
You can also promote your restaurant through the app or mobile website. You can use the geo-fencing capability of a mobile app to offer deals to customers who are in your area, or to advertise seasonal specials or new menu items. And the cool thing is they automatically get notifications of the specials every time they are in the vicinity of your restaurant! You can set up your app to allow your customers to enter their birthday or anniversary date to receive a free drink or dessert. The possibilities are endless.
You can even link your mobile app to your Yelp reviews, so your customers can read about your establishment before they ever walk in the door.
Is it any wonder that restaurants everywhere are jumping on the trend?
A survey of successful restaurants shows they are already using mobile apps and mobile website (that is why they are successful). The latest statistics show 20% of successful restaurants are allowing customers to submit orders via mobile devices, including mobile apps, while 70% of restaurant owners who don't presently have a mobile app for their business say that acquiring one is something they are planning on doing in the near future.
Studies show restaurants who have mobile apps have more frequent business, which means they make more money. Another bonus is that by having a mobile app, you’ll save precious time by not having to answer so many phone calls during business hours. And many restaurants with mobile apps report they are so successful that many have to hire additional staff just to deal with all the online and app orders. The numbers, and the profits, speak for themselves.
Are you ready to play with the big boys? The mobile age is upon us, and those who want to be successful are rushing to make the transition. Don't delay, time is money!
"We are not in Kansas anymore, Toto!"
Those words spoke by Dorothy to her canine friend in The Wizard of Oz, are a good representation of today's work world. The days of Leave It To Beaver - where Ward Cleaver (you) reports to work, works for decades, and then retires to lounge for decades is nothing more than a pipe dream. Your company doesn't appreciate you, doesn't want to reward you, and would love to replace you. Let me encourage you to seriously reconsider where you are, and where you want to go. Your deserve better, your family deserves better.
Along this same line, I came across this audio and accompanying article that says it wonderfully. Take the time, listen to the audio, read the article, and take the steps to freedom - you - and your family - will be glad you did!
Click HERE to start living the life you aren't living now!
I am the CEO of Basileia Marketing and Media. We offer simple and affordable emartketing and mobile solutions designed to help you leverage the latest technological tools to work smarter by utilizing systematized tools to automate your daily repetitive tasks freeing up your time so you can do more of what you are passionate about.