Here at Basileia Marketing we are always working to stay abreast of the latest technological tools and strategies that actually work helping you do what you do better! One thing is for sure - the rules for engagement and success are ever changing - and if we want to engage and succeed we must change with the changes! Here is an article that I came across today that expresses it as well as any I have seen. Whether you are an entrepreneur, a business professional, a minister, church or non-profit - this will help position you where you need to be to achieve your goals! Click the link below to check it out!
A recent report by Mobile Commerce Daily confirms that millennials (the segment of consumers born from the early 1980s through the early 2000s) are the demographic group most likely to engage with brands, businesses, products and services through smartphones and mobile devices (tablets). The report affirms that millennials are the most susceptible to mobile marketing and has companies everywhere rushing to try and maneuver themselves into position to appeal and market to them.
The main problem on-line (and off-line) marketers are now facing is how to effectively connect with a large-scale audience through conventional marketing and advertising forums. Businesees that aren't able to connect with Millennials are finding themselves behind the eightball in regard to effectively implimenting mobile marketing, through mobile apps, mobile optimized websites, and more.
Vivaldi Partners Group CEO, Erich Joamchimsthaler, says, “marketers who are not prepared to make the necessary adjustments to meet [the needs of the millennials] will suffer.”
Joamchimsthaler further states that contrary to what is presently thought in marketing, Facebook will not be the main forum. He states that the "hot" arena will be more about branded mobile apps and other more engaging mobile brands. Thus, the challenge that anyone who has a message, product, or service will need to discover effective strategies to engage their existing customer base while incorporating the latest trending technology to acquire new customers. He proposes businesses should target their audience carefully, recognising that no one consumer segment is like another.
Data introduced fby NetBase and Edison Research substantiates this position.
Their data demonstrates that millennials should always be the “first to know about a new product”. Social media marketing is crucial so that consumers can interact with brands, easily share information with their personal networks about products and services, and more.
Gretchen Hoffman, Netbase marketing vice president, says, “Nearly one-quarter of millennials say they are willing to pay a higher price to be the first to have a new product, compared with 15% of all female social media users.”
This establishes the fact that millennials desire to be at the head of the information curve, and they are prepared to pay for the privilege. Marketing to millennials first and foremost is the smartest business strategy of the day!
I bet you are a lot like me, you know, somewhere in your home you have a drawer devoted to a stack of restaurant menus so when it’s time to feed your hungry horde, you can pull them out and try to figure out what to go out and get. But the stack of menus sometimes is more frustrating than fulfilling, aren't they? You try to call in your order but the number doesn’t work, or the line is busy, or your menu is outdated - all the prices have changed. makes you crazy sometimes, doesn't it?
Well, you aren’t alone, more and more restaurants are catching on to this. They are only one of the growing number of industries that are making the transition into the 21st century by joining the app revolution so they can better serve their patrons by offering mobile apps to make their experience more of a pleasant one.
Did you know that recent studies have shown that restaurants who do not have mobile optimized websites or mobile apps that offer mobile ordering are actually losing money?
It's time to change the way you do business, by upgrading your business with a mobile app, because if you don't, your competition already is, which means they are making higher profits, while the longer you put it off you are losing money.
Restaurants With Mobile Apps Make Ordering Easy For Their Customers
Offering an app and/or mobile optimized website for your restaurant is just good business sense. Statistics show that customers order more, and more often, from businesses that offer apps.Customers say that having a menu at their fingertips makes it easier for them to browse items and order more food. Not only can they easily place orders, they can customize their orders, request extra items, and doing all of that is much easier than having to place a phone call and try to place an order over the noise and busyness of a loud restaurant.
Let's talk old school for a moment. I know you may find this hard to believe, but there are still restaurants that flush their profits down the toilet by spending inflated prices to print menus, brochures, posters, etc., only to have to do it again in a number of weeks or months. Is that really a good use for your hard earned money?
When your restaurant has a mobile app, you can easily update your menu, post about specials, offer two for one deals or other promotions, loyalty incentives and rewards programs, special events, and more. Your customers will thank you for making it so they never have to worry again about ordering an item that is out of stock or no longer on the menu, because the app will always be updated. They can also see pictures of the food they are ordering, so they know exactly what they are getting. This will reduce the number of customer complaints you receive.
There Are Many Other Advantages To Offering Your Customers A Restaurant App
Customers can make reservations through the app, which will save them (and you) precious phone time. It also eliminates the possibility of errors or over bookings.
You can also promote your restaurant through the app or mobile website. You can use the geo-fencing capability of a mobile app to offer deals to customers who are in your area, or to advertise seasonal specials or new menu items. And the cool thing is they automatically get notifications of the specials every time they are in the vicinity of your restaurant! You can set up your app to allow your customers to enter their birthday or anniversary date to receive a free drink or dessert. The possibilities are endless.
You can even link your mobile app to your Yelp reviews, so your customers can read about your establishment before they ever walk in the door.
Is it any wonder that restaurants everywhere are jumping on the trend?
A survey of successful restaurants shows they are already using mobile apps and mobile website (that is why they are successful). The latest statistics show 20% of successful restaurants are allowing customers to submit orders via mobile devices, including mobile apps, while 70% of restaurant owners who don't presently have a mobile app for their business say that acquiring one is something they are planning on doing in the near future.
Studies show restaurants who have mobile apps have more frequent business, which means they make more money. Another bonus is that by having a mobile app, you’ll save precious time by not having to answer so many phone calls during business hours. And many restaurants with mobile apps report they are so successful that many have to hire additional staff just to deal with all the online and app orders. The numbers, and the profits, speak for themselves.
Are you ready to play with the big boys? The mobile age is upon us, and those who want to be successful are rushing to make the transition. Don't delay, time is money!
Creative Ways to Promote Your App For Free
As the CEO of a Marketing Company, Basileia Marketing and Media (www.basileiamarketing.com), I have a vested interest in researching and utilizing the most effective strategies for mobile app promotion – not only do I want to use said strategies for the apps I develop – I also am committed to empowering my clients to be able to make the best use of the best marketing tool they have – their mobile app.
Below are ideas that I have found helpful for marketing mobile apps. Take a look and see what jumps out at you. Don't try to do all of them, but do pick one or two, implement them and then come back and add a few more. If you have any questions, or need any help, let me know - I am here to help!
1. Build a microsite. A microsite is a one or two-page landing page that showcases your app and its features to your web audience. Make sure to include multiple CTA's on the page.
2. While in the development stage, build a teaser website. Do this a month or two before your app launch - it is a great way create interest and to collect email addresses of people who would like to know when the app launches.
3. Start a blog. Attach your blog to your microsite / landing page. Write interesting, value adding content and that will draw people to your website.
4. Utilize the social sharing network. However, don't overextend yourself, start off with the big 4 - Facebook, Google +, Twitter, and Linkedin. Send out mini promotional posts to promote the app several times a week.
5. Create a marketing app related video. It doesn't have to be long, just make sure it is creative, funny, thought-provoking or personal. Tell your story, but in a way the average person can identify with.
6. Get press, tons of it. There are lots of press related sites that you can utilize to help kick start your mobile app startup.
7. Pitch your mobile app to app review websites. Review sites can generate a lot of buzz for your app if they mention it. Here is a list of 100+ app review sites - http://www.appbattleground.com/2013/10/26/best-app-review-sites/
8. Contact like niche bloggers who would be interested in your app. For instance, a trainer's app can be pitched to trainer related bloggers that write for trainers.
9. Apply for awards. Look into awards such as the Kiip Build Fund (http://kiip.me/fund) or The Mobileys (http://themobileys.com/). If you win an award, you also get a ton of press, not to mention the winner's booty.
10. Start an audio podcast. Publish it on iTunes, BlogTalk Radio, or your own website. Draw content from the niche your app caters to most.
11. Always, always, always be collecting emails. Gather potential customer emails through Facebook, Google+, Twitter, or your website. An email list of people who have opted in is a powerful marketing tool.
12. Develop a six-to-ten second how-to series. Make the most of Vine with videos potential customers will find useful. The hashtag #howto is one of the top trending tags on Vine.
13. Promote your blog posts or content having to do with your app's niche on Dubbler -- a 60-second audio social network.
14. Utilize Pinterest. Use blog images, infographics and visual content from your app to create content on your Pinterest board. You can even use happy customer photos or hold contests.
15. Manually recruit customers. It is safe to say that there are people everywhere you go. Talk your app up with people you interact with. Know your audience and then go and find them.
16. I mentioned earlier, run a contest. For example, you could encourage people to tweet and share content on their social networks promoting your app.
17. Create a Facebook group. Form a group for people with common interests related to your app's niche so they can meet and socialize regularly. For example, if your app caters to photographers, create a photographers group.
18. Take advantage of speaking opportunities. Research niche related events that touch on the topic your app addresses and make an appearance. Start small, stay plugged in and work to get recognized as an authority in the space.
19. Take advantage of your voicemail message. Consider including a creative mention of your app in your phone's voicemail recording.
20. Be totally obsessive about resolving negative reviews. Keep this in mind - a happy customer is a brand ambassador for your app.
21. Make good use of the App Store Optimization opportunities in the app stores.
22. Reach out to niche-related Facebook pages / groups. Research pages with 100k+ likes and reach out to their administrators. Remember to make sure these pages / groups are related with the focus of your app. Then give them a compelling reason to mention it.
23. Optimize your email signature. Compose a catchy one or two liner about your app along with the link to download it in your email signature.
24. Make sure to integrate the main social networks within your app. Doing this will make it easy for your app users to share with others. Path app allows users to share photographs on social networks.
25. Make sure your mobile app meets your user's needs. This requires that you research your targeted audience and understand what type of information they’re seeking. Jay Baer refers to this as Youtility, quality information that helps your audience. Remember, like with any endeavor, if your app doesn't add value to the user's experience it will not get used or recommended.
26. Promote your app on your responsive mobile website. This is a no-brainer because if someone has found your mobile website, it is a given that they’re a prime candidate for using your app as well. Make it easy for them.
27. Prominently feature your mobile app on your website. NOTE: This does not mean a "small" link in the footer. Make sure you promote it prominently where appropriate. You might even consider using a special offer, or special report to get customers to download your app to make it worth their time and effort.
28. Leverage the power of your email newsletter. More and more people read their email on their mobile devices, so let them know about your mobile app and make it easy for them to get it.
29. Include a link to download your mobile app in ALL your customer service emails. The great thing about customer service emails is that they tend to go to customers’ main email address and are almost certain to be read.
30. Include a download link for your mobile app in ALL your purchase confirmation emails. Like with customer service inquiries, customers are on the look out for these emails. This is a great opportunity to give a customer an incentive for another related purchase.
31. Earlier I suggested incorporating a link to your mobile app in your email signature file. Why not go one step further and make everyone in your organization use this link as well?
32. Add a download link to your mobile app on your business cards. This is another effective way of expanding your reach.
33. Join forums and reference or discuss your mobile app in your posts. Think Google+ Hangouts, Yahoo and LinkedIn Groups, Twitter chats, etc.
34. How about incorporating a link to your mobile app in all of your social media profiles. Include this as part of your business’s key information. Remember the average person spends at least a fifth of their time on mobile on a social media site!
35. Use social media paid advertising to support your app marketing efforts. These paid ads are highly targeted and therefore can be very effective. They aren't free, but if your app isn’t worth anything to you, you can be sure it won’t mean anything to others!
36. Create a video explaining the utility of your app. Include screenshots and other goodies. This would be useful to add to your YouTube page as well as your blog.
37. If you have a brick and mortar business, promote your mobile app there. Prominently display your app in your signage and flyers to encourage your customers to download it. How about a stand up card with a QR Code so your customers can download it on the spot!
38. Again, if you have a brick and mortar business, have a tablet or computer available to collect email addresses. Sending them an email confirmation that includes a download link to your mobile app is a great way to encourage prospects interested in your products or services. If you don't have an extra device available, you can always fall back on an old fashion hand written list.
39. Leverage other media. For instance, when doing webinars, include a video app that allows your viewers to download your app in real time!
40. Always mention your mobile app in ALL your presentations. Include your mobile app in your presentations. Include a special offer on the last slide and / or on your bio slide.
41. Remember, your goal is to create an app people want, need, can easily find, download and install to get more value added information.
42. SEO the keywords for your app to raise your rank in the app stores.The SEO for app stores is called ASO (app store optimization).
43. Make sure your app has a professional app logo, beautiful screenshots, and write an amazing description and title that are rich with the keywords you are targeting but also very appealing to people.
44. Make sure your app gets good reviews. The reviews are a huge part of your app store listing. So in all your doing, make sure your app satisfies your users. If you don't, everything else will be that much more difficult.
48. Go to iTunes and search for podcasts in your niche. Then email the hosts of those podcasts to see whether they would be interested in having you on as a guest. You will not only leverage the exposure of the podcasts (talking about your business for 30 minutes), but you will usually also get a link to your site which will be good for your SEO.
49. Join HARO. HARO stands for Help A Reporter Out. When reporters are looking for sources for stories they are working on, they email HARO. And if you answer HARO inquiries, you can get exposure from all kinds of publications. HARO works. Again, think of the SEO value of the links you would get from those sites.
50. Whatever features you include in your app, keep in mind whether people would want to use those features with people they know. Enable those features and you will get some lift in downloads from your users bringing you new users.
51. Optimize your website with big download calls-to-action (or “buttons”). Most mobile app sites are nothing but glorified landing pages designed only: to get you to download the app. While that can be effective, the challenge is that there isn’t a lot of content on those sites to promote anything other than the app itself, which gives you few promotional angles.
52. Find partners that are willing to cross-promote with you. You drive people to them, and in turn they can drive people to your app. These partners can be mobile apps, websites, podcasts or anything else. Remember though, the key is that you would only get as much exposure as you are giving to your partners. The downside to this is whenever you send one of your users outside of your app, and toward your partner’s app, website, etc., you are killing the engagement of your app, which is potentially damaging to your app store optimization (ASO). So seriously think twice about whether you want to do this.
53 Create a YouTube channel specifically for your app. If you think about it, having a YouTube channel may not immediately make sense, but it actually makes amazing sense for a number of reasons. First, YouTube is the second largest search engine in the world. You could pick up many potential new users and then drive can discover your app there and you can drive many of those potential users from YouTube to your app. Secondly, YouTube videos can be repurposed. You can include all your YouTube channels inside your app. Having videos people can watch inside your app helps increase the time users spent in your app.
54. Embed your mobile app YouTube videos on your website(s), blogs, etc., which exponentially increases the amount of time people spend on your website, which exponentially increases the ranking of the pages that have your YouTube videos. Additionally, as more people visit your site and watch your videos, your video pages will climb in Google search even if your actual website doesn’t. And if all that wasn’t enough, YouTube videos are more likely to be shared because videos is the #1 most preferred way most people desire to consume content contrasted to reading text. Plus, if all else fails, you can make money with YouTube videos by placing AdSense ads on them.
55. And last, but certainly not least, If at all possible, keep your app freemium. You may have noticed that a majority of apps in the app stores are free. The reason for that isn't because developers don’t want to charge you. It is because the app stores themselves have designed their services so it is much easier to promote free apps. And by virtue of that, paid apps almost never rank well in app store searches and therefore most consumers never even see most paid apps.
Remember, if you have any questions, or need help, we are available to help - that's who we are and what we do!
Are Mobile Apps Worth The Cost And Effort?
by James Sheets
My company, Basileia Marketing and Media, provides entrepreneurs, business professionals, business owners, speakers, authors, musicians, and non-profitsI the simplest and most affordable emarketing, video and mobile tools and strategies to aid them in the marketing of their message, products and services. One of the most effective tools we offer is customized mobile apps. Having said that, I have to give a disclaimer...mobile apps are worthless and ultimately don't work. Unless...
A Recent Life Lesson I Learned From The Death Of My Old Friend - Goggle Reader
What is the most powerful force on the Web? You got it – Google. So who do you think has the most powerful, and most utilized RSS reader on the Web? Right again – Goggle! And how much does Google charge for all this power and functionality? Right again – absolutely nothing, nada, zilch, zero, free!!! Isn’t that the greatest thing imaginable? Maybe…maybe not! Read on…
I am the CEO of Basileia Marketing and Media. We offer simple and affordable emartketing and mobile solutions designed to help you leverage the latest technological tools to work smarter by utilizing systematized tools to automate your daily repetitive tasks freeing up your time so you can do more of what you are passionate about.