Statistics don’t lie. As of January of this year, 58% of all Americans own a smart phone and 42% own a tablet. The majority of those using these media devices say that most of their time was spent using mobile apps. Today, people are using branded mobile apps for everything, from posting on social media sites, to shopping, making appointments, watching TV, playing games, and much more. Regardless of the type of business you have, developing an app to offer to your customers is an idea whose time has come.
Things To Remember When Developing Your App
First, make sure your app is easy to understand and easy to navigate, and offers a simple, enjoyable experience for your users. Have your most crucial business, product and service information handy, include offers and mobile loyalty features front and center, search options, blogs and more right at the forefront, and easily clickable. If your app users can get in and out of the app quickly, while gaining value and achieving what they want/need, they’ll be more likely to revisit your app often.
Second, use your app as the primary vehicle to stay in touch with your customers. Don’t harass them by constantly barraging them with message, of course, but do keep in consistent contact with them about incentives, coupons, deals, specials and other perks you have to offer them. I would also suggest using geofencing to help you with more location-based communications.
Lastly, make sure you have simple contact info and clickable links to where your users/customers can easily get in touch with you via email, private message or phone. The app should make the customer feel that your business is more accessible, not less.
More than likely, your competition already has a mobile app, or is in the process of getting one. Don't be left behind, make the transition into the profitable mobile age today!