One of the most exciting functionalists available via a mobile app is the GeoFencing feature. What is GeoFencing you might ask? It is what it sounds like – a virtual fence around a specific geographic area. When you establish a GeoFence and link it to a mobile device – like a smartphone – it will allow you to know in real-time when a person has entered or exited the defined GeoFenced location.
For anyone in a businesses that offers products or services, this information is invaluable as it can be used to trigger a real-time push notification to the person via your mobile app.
Allow me to share a couple of examples:
Example 1 – Dry Cleaner.
A Dry Cleaner in a city establishes a specified GeoFence radius – say two blocks – centered around its main location. The Dry Cleaner’s customers (who have downloaded its mobile app) are track-able in the Dry Cleaner’s system. Whenever a customer carrying their mobile device enters the GeoFenced area, immediately a push notification comes through on his device reminding them that an order is ready for pickup. Customers love the reminder, because it makes sure they never forget an order, and thus the Dry Cleaner is able to offer an automated, value-added service that doesn’t take up any extra manpower or energy.
Example 2 – Bakery.
Let’s say a trendy bakery is cooking up mega-batches of a new recipe for cookies. To help spread the word (and the net), and to get feedback, the bakery sets its GeoFence notification to invite its customers to come in for a “free” sample. Not only do they get all the info they need on their new cookie recipe, they also drive a ton of traffic into their place of business and sell out their case(s) of cakes, too!
Example 3 – Real Estate Agent.
Today’s successful real estate agencies utilize their mobile app to allow their clients to stay informed of existing and breaking deals on properties. The agency establishes a GeoFence around its listings when they are holding open houses. When a potential, or existing, buyer enters the GeoFenced zone, they immediately get a notification of the open house, and head over to check it out if interested.
The Flexibility of GeoFencing A GeoFence can be set at any distance you like. You can include an entire city, or you can have it extend just out to a sidewalk in front of your business’ location. GPS technology is quite sensitive, and precise, therefore, so is GeoFencing.
I could go on, but I am sure you can see from the examples above, push notifications triggered by GeoFences are game changers for any business. And it isn’t just limited to pushing notifications about deals, they can cover lots of different things for lots of different purposes. In fact, the message can include a link to any location on the web, including landing pages, squeeze pages, videos, or forms they will allow you to drip to them with your auto responder campaigns. As you can see, GeoFencing has multiple applications for a broad variety of businesses. How to deploy it, and make it serve your needs, is up to you.
The GeoFence doesn’t even have to be centered around your location. If you have a pizza parlor, you might want to set your GeoFence to trigger a message to your customers as they are leaving the bar. There are unlimited creative ways to utilize the power of GeoFences.
Who Benefits The Most?
GeoFencing obviously can be used to drive traffic to your business. That’s a good benefit to you. But keep in mind the benefit it will be your customers. GeoFencing coupled with a value-added mindset, will improve your customers experiences while delivering true value, and will keep them coming back for more! Remember though, if you don’t deliver on value, the chances are high they want keep your app’s push notifications enabled.
You can also use GeoFencing to gather data and analytics about your customers so you can study their behavior and understand them better. This information will help you evaluate the effectiveness of ads, store layout, and lots more.
GeoFencing is definitely an idea whose time has come.