Well, you aren’t alone, more and more restaurants are catching on to this. They are only one of the growing number of industries that are making the transition into the 21st century by joining the app revolution so they can better serve their patrons by offering mobile apps to make their experience more of a pleasant one.
Did you know that recent studies have shown that restaurants who do not have mobile optimized websites or mobile apps that offer mobile ordering are actually losing money?
It's time to change the way you do business, by upgrading your business with a mobile app, because if you don't, your competition already is, which means they are making higher profits, while the longer you put it off you are losing money.
Restaurants With Mobile Apps Make Ordering Easy For Their Customers
Offering an app and/or mobile optimized website for your restaurant is just good business sense. Statistics show that customers order more, and more often, from businesses that offer apps.Customers say that having a menu at their fingertips makes it easier for them to browse items and order more food. Not only can they easily place orders, they can customize their orders, request extra items, and doing all of that is much easier than having to place a phone call and try to place an order over the noise and busyness of a loud restaurant.
Let's talk old school for a moment. I know you may find this hard to believe, but there are still restaurants that flush their profits down the toilet by spending inflated prices to print menus, brochures, posters, etc., only to have to do it again in a number of weeks or months. Is that really a good use for your hard earned money?
When your restaurant has a mobile app, you can easily update your menu, post about specials, offer two for one deals or other promotions, loyalty incentives and rewards programs, special events, and more. Your customers will thank you for making it so they never have to worry again about ordering an item that is out of stock or no longer on the menu, because the app will always be updated. They can also see pictures of the food they are ordering, so they know exactly what they are getting. This will reduce the number of customer complaints you receive.
There Are Many Other Advantages To Offering Your Customers A Restaurant App
Customers can make reservations through the app, which will save them (and you) precious phone time. It also eliminates the possibility of errors or over bookings.
You can also promote your restaurant through the app or mobile website. You can use the geo-fencing capability of a mobile app to offer deals to customers who are in your area, or to advertise seasonal specials or new menu items. And the cool thing is they automatically get notifications of the specials every time they are in the vicinity of your restaurant! You can set up your app to allow your customers to enter their birthday or anniversary date to receive a free drink or dessert. The possibilities are endless.
You can even link your mobile app to your Yelp reviews, so your customers can read about your establishment before they ever walk in the door.
Is it any wonder that restaurants everywhere are jumping on the trend?
A survey of successful restaurants shows they are already using mobile apps and mobile website (that is why they are successful). The latest statistics show 20% of successful restaurants are allowing customers to submit orders via mobile devices, including mobile apps, while 70% of restaurant owners who don't presently have a mobile app for their business say that acquiring one is something they are planning on doing in the near future.
Studies show restaurants who have mobile apps have more frequent business, which means they make more money. Another bonus is that by having a mobile app, you’ll save precious time by not having to answer so many phone calls during business hours. And many restaurants with mobile apps report they are so successful that many have to hire additional staff just to deal with all the online and app orders. The numbers, and the profits, speak for themselves.
Are you ready to play with the big boys? The mobile age is upon us, and those who want to be successful are rushing to make the transition. Don't delay, time is money!