Why Every Church Needs A Website
The church's job is to reach people by communication, right? That is why your church needs a website. It’s that simple. The rules of engagement have changed forever. Media is now the main form of communication. If a church hopes to survive the communication transition that is going on, it must never change it's message, but must always changes how it packages and communicates that message. Though the new world may seen scary, complicated and expensive, still, every church needs a website. Here’s why.
- A church website introduces new people to your church. Statistics show that 87% of people looking for a church go online to find see what churches are available, and to find out about prospective churches before they visit. If they are online looking for a church and your website isn't there for them to find, how will they find it? You might answer, “in the Yellow Pages”. But you would be wrong. Most people go straight to Google.
- A church website is the new connector between people. The pressure is rising, and the days of getting what you need spiritually in one or two services a week is no longer feasible, or possible. More than ever before, fellowship takes place even when people can't physically be together. Church websites give members an on ramp to interact and fellowship between services and activities. This online interaction helps build spiritual unity.
- A church website organizes your church events. A church website serves to help its members stay up to date with your church’s events—from softball games to special events or the Sunday services.
- A church website answers questions about your church. Did you know that lots of people have all kinds of questions about your church? What kind of music do you have? Do you have a nursery? What is your denominational affiliation? What Bible translation do you use (and why)? How can you answer all these questions whenever they are asked? Four words: with your church website.
- A church website is the church’s testimony. A visitor to your website, within a couple of seconds forms opinions about your church—for better or worse. A good website is a great way to communicate a good testimony. First impressions are lasting impressions.
- A church website makes the world your congregation. Without buying a ticket, experiencing jet lag, or eating airline food, your church and its message can reach around the world. North America, South America, Europe, Asia, or Africa, all are within your sphere of influence - through your website. And one of the great things is that regardless of your church's size, you can still proclaim your message worldwide.
- A church website saves you money on advertising. Pastors have to be good stewards, and want to get the biggest bang for the church's money, especially when it comes to church marketing. Church websites are way more visible and far less expensive than most other forms of church advertising.
- A church website stores your media. A church website gives you a digital media library. Storing text, audio or video sermon recordings online is a great way to increase the longevity and reach of sermons.
- A church website increases your church’s income. People pay their bills online, invest their money online, and read their bank statements online. And they would rather give to their church online. Are you providing them with the opportunity to do that? With a church website, you can.
- A church website makes your church relevant so that people will give you a listen. We are living in the digital age. Creating a church website is the primary means of jumping on the information superhighway to reach the world with the Good News of the Gospel.